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Signs in the window are restricted to the size of the frame. Banners have no such restriction. They can be as big as greeting cards for free the building. greeting big banners offer flexibility. you can change a banner. a new banner can have a new message. a new banner can have new colors and new dimensions. as time passes, events and sales and promotions change. so can that big banner. big banners are relatively inexpensive. they hardly require research and development. the materials are readily available. rocket scientists are not needed to make even the biggest banner. the big banners do not require the intensive work and time of an army of sign professionals. there is no major fabrication, no electrical work, and no real installation woes. big banners are effective and match up well in comparison to print advertising and media promotion in terms of coast. big banners represent a fraction of the expense associated with direct mailings, tv ads, and telephone solicitation. bold can be a massive billboard on the highway, a logo emblazoned on a vehicle, or simply a cloth cards banner. however, not only must customers see the sign, but they also should read it-and should absorb the message that it offers. sometimes in the sign industry, the phrasing or the

communication process. after sorting through the marketing objectives, choose free and greeting the best ideas and the language that might be used to "speak" to the consumer. try to match the ideas and the language with the identified marketing objectives. what ideas and language meets what objective? having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. cards don''t let too many ideas, themes, or words convolute free the entire advertisement. three to five words within a space of 20''x20'' works best. size is key to the content of the sign. the same goes for the other "languages" of signs. you probably don''t want to mix too many media, too many colors, or too many textures. attraction is the most important step in the process. to attract, the attention of the consumer must be seized-and held. once someone notices the sign, part of this process is achieved. however, the concern is with getting the attention of the targeted customer. greeting this is when strategy decisions can get tricky. ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. it''s cards a matter of selecting a free visual scheme that will grab the targeted product market. next it should

8" x 10" transparencies are acceptable for color and grayscale scanning. while 35mm slides may become "grainy" when enlarged, transparencies 2 1/4" size and up will reproduce extremely well in most cases. if possible, greeting specify to your photographer to use 2 1/4" format or 35mm film intended for extreme enlargement. full color and grayscale scans: continuous-tone art is most commonly submitted in the form of transparencies, photographs, or negatives taken by a professional photographer. supplying preprinted artwork such as a magazine page or a printout from cards a color printer is free highly discouraged. "rescreening" this type of art will result in either a moire pattern and/or a blurry image. scans for recreating artwork: client supplied artwork is often greeting submitted as black and white "slicks" or printed material such as stationary, decals, promotional pieces, etc. this art is scanned as a "template" with the intention of recreating it in adobe illustrator. the finished art can contain one or more colors and varying tones of those colors. while a scanning charge does not usually apply, an art charge to recreate the image may. the complexity of the image as well as the quality of the supplied original will have a direct effect cards on art charges.

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